Digital Personalities

AI shouldn’t replace the bank manager…it should bring them back!

AI shouldn’t replace the bank manager…it should bring them back!

As we’ve handed over so-called lower value customer interactions to digital, have we properly thought through the premise that expecting a robot or app to play the role of brand ambassador at any level, even a simple one, is no simple ask?

Why personality (still) matters when it comes to automating customer service

Why personality (still) matters when it comes to automating customer service

According to a Walker study, by 2020 customer experience (CX) will have overtaken price and product as the key brand differentiator.

As a result, in almost every sector and industry; the race to the pinnacle of customer experience is resulting in more investment and innovation than ever before.